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Other sources say that Nelson, Plepler, and Lombardo have decided that HBO will remain involved with boxing on a longterm basis and that they are committed to restoring excellence to HBO’s boxing brand. Sources say that Ross did not inform Nelson, Plepler, or Lombardo that HBO was in danger of losing Manny Pacquiao until it was too late for HBO to marshall its resources and make a proposal that would be competitive with Showtime and CBS. Above that, the chain of command runs through Plepler to Nelson. Michael Lombardo is president of HBO programming.
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Their future and the future of HBO Sports will be determined by three men.īill Nelson is HBO’s chairman and CEO. The key players at HBO Sports are Ross Greenburg (president), Kery Davis (senior vice president for sports programming), Mark Taffet (senior vice president for sports operations and pay-per-view), and Rick Bernstein (senior vice president / executive producer). Since then, I’ve remained an admirer and also a critic of HBO Sports. The powers that be at HBO have to sit down with a blank piece of paper and ask themselves, "What do we want HBO Sports to look like five years from now?” And when they do, they should examine the underlying philosophy that drives their boxing program.” Until recently, there was a presumption that, if a fight was on HBO, it was worth watching. And it comes at a time when HBO can no longer take its favored position with boxing fans for granted. And because HBO sets the standard, if it gets sloppy it will allow everyone else's standards to drop.”įour years after that, in 2007, I wrote, “This is a watershed moment for HBO Sports. To a degree, HBO is living off the good will that attaches to the HBO brand. And the same might be said of those who televise fights. There's an axiom in the sweet science that, if a fighter isn't getting better, he's getting worse. Eight years ago, I wrote an article entitled What’s Going on at HBO? In part, that article read, “Boxing at HBO is at a crossroads.
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